HelloGM – a hotel business intelligence and automation software – launches Guest Sentiments feature.
Guest reviews work as a mirror and show how Hotel is perceived by guests. Guest reviews are so important that most of the franchisers have made it mandatory to response to reviews in specific time frame. The task of replying to review comments can be delegated. Third party companies can be hired to provide responses as well. However, hotel owner/operator still needs to keep eye on reviews to understand the brand image, how the guests perceive the hotel, what are the issues in the hotel and where to improve.
HelloGM analyses vast amount of data and performs sentiment analysis so you don’t have to read reviews from all sites. It provides a positive and negative reviews in an efficient way. Clicking on any word opens recent related reviews for that word from all across the web from different travel sites.